No matter how memorable your web address, or unique your name or services, there will always be a need to improve your rankings in Google (and other search engines). When a person searches for you or an organization with your characteristics, they will typically select one of the first few links returned...you want to be one of those first few.
Optimizing your website for search engines often includes helping you craft or edit your content so that specific search words are included, and making sure the code is search-engine friendly (which happily makes them more accessible to alternative technologies). We can also help you think of ways to improve your inter-connectedness within the Internet, which also improves your rankings.